Our Origins

The profile of rural areas, the countryside and the environment has been under the spotlight in recent years. It has become apparent that there is an increasing need for change within the sectors that influence our environment and food production. The importance of the economic, social and environmental interrelationships within rural areas was clearly demonstrated by the Foot and Mouth Outbreak.

The dramatic negative impact to tourism, agriculture and the environment illustrated that rural areas are not just farming areas but a mosaic of rural businesses that support rural communities, landscapes and economic stability. This is true for Rural Merseyside as well as the more remote rural areas of the UK.

ICEP is a partnership initiative to support the rural regeneration of Merseyside, working with national, regional and local agencies. Funding for innovative and sustainable projects is a key driver in the long term future of rural areas.