Aims and Objectives

The ICEP aims to provide an umbrella project encompassing improvements to rural businesses and the environment in Merseyside. Given the unique nature of Merseyside and its diverse character, the use of an integrated scheme is considered essential to produce maximum benefit for the beneficiaries. These aims will be achieved through projects contributing to the following key actions:

1. Assist in the restructuring of rural and land management enterprises to help them adjust to the pressures facing the industry and to increase their competitiveness.
2. Develop the marketing and processing of Merseyside’s agricultural, horticultural and other land management produce and products.
3. Develop opportunities for farm and land management business diversification on Merseyside including new crops and non farming activities, including forestry.
4. Promote improved integration between the urban and rural communities through a positive programme of community development, countryside management and environmental enhancement activity linked to the Mersey Forest and other key environmental designations and habitats.
5. To improve the environment and the quality of life for the people of Merseyside
6. Provide opportunities for all members of society to enjoy the benefits of the Integrated Countryside and Environment Plan.